KOTLER ON MARKETING

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of hi...

KOTLER ON MARKETING

According to Kotler

Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions b...

According to Kotler

Strategic Marketing for Nonprofit Organizations. Alan R. Andreasen, Philip Kotler

For graduate courses in Nonprofit Marketing and Management. This best-selling text focu...

Strategic Marketing for Nonprofit Organizations Alan R Andreasen Philip Kotler

行銷管理：亞洲觀點 Kotler: Marketing Management:An Asian Perspective

相較於第二版，本版增加許多新的觀念，如：新經濟、網路行銷、逆向行銷、體驗行銷、語音行銷、虛擬行銷、游擊行銷、高科技產品行銷、產業輻合、虛擬消費者、顧客關係管理、訂製化與客製化、顧客權益、顧客終身價值...

行銷 管理 亞洲觀點 Kotler Marketing Management An Asian Perspective

Kotler on Marketing

在线阅读本书 Philip Kotler's name is synonymous with marketing. His textbooks have sold more...

Kotler on Marketing

Outlines & Highlights for Marketing for Hospitality and Tourism by Philip Kotler, James C. Makens, John T. Bowen, ISBN

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Outlines Highlights for Marketing for Hospitality and Tourism by Philip Kotler James C Makens John T Bowen ISBN