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Strategic Management 战略管理(第六版)

ISBN:9787302027270

内容提要 这是一部全面结合案例分析和案例练习来阐述战略管理的基本理论、培养学生战 略管理的基本技能和方法的教材。全书共分五部分十章。第一部分(共两章)阐述战 略管理的基...

Strategic Management 战略 管理 第六


STRATEGIC MANAGEMENT

ISBN:9780071198684

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STRATEGIC MANAGEMENT


Strategic MANAGEMENT of technology and innovation

ISBN:9780071232302

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Strategic MANAGEMENT of technology and innovation


Strategic Management Concepts and Cases Thirteenth Edition International Edition

ISBN:9780071236133

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Strategic Management Concepts and Cases Thirteenth Edition International Edition


Strategic Brand Management BUILDING,MEASURING,AND MANAGING BRAND EQUITY

ISBN:9780131105836

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Strategic Brand Management BUILDING MEASURING AND MANAGING BRAND EQUITY


effective strategic leadership

ISBN:9780330487870

With the rapid trend away from management to business leadership, there is a need for a new, broade...

effective strategic leadership


Strategic Marketing Management, 6th Edition

ISBN:9780471415725

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Strategic Marketing Management 6 th Edition


Sun Tzu THE ART OF WAR FOR MANAGERS 50 Strategic Rules

ISBN:9781580624596

Readers will learn the strategic rules of Sun Tzu and how to incorporate them into their management...

Sun Tzu THE ART OF WAR FOR MANAGERS 50 Strategic Rules


STRATEGIC LOGISTICS MANAGEMENT FOURTH EDITION

ISBN:9780071181228

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STRATEGIC LOGISTICS MANAGEMENT FOURTH EDITION


KEY CONCEPTS IN STRATEGIC MANAGEMENT

ISBN:9781403921352

"Key Concepts in Strategic Management" is one of a range of comprehensive glossaries with entries a...

KEY CONCEPTS IN STRATEGIC MANAGEMENT


Strategic Supply Chain

ISBN:9780071432177

This book shows how today's industry leaders are building supply chain efficiencies - and creating ...

Strategic Supply Chain


Implementing Your Strategic Plan

ISBN:9780814403945

Planning is easy, but implementing a plan is tough—often involving the coordination and direction o...

Implementing Your Strategic Plan


The Strategic Bond Investor

ISBN:9780071387071

This is an innovative approach for earning equity-style returns while offsetting portfolio risks. I...

The Strategic Bond Investor


The Seven Keys to Managing Strategic Accounts

ISBN:9780071417525

This book contains top-to-bottom techniques for keeping your best customers in-house and happy - an...

The Seven Keys to Managing Strategic Accounts


STRATEGIC MANAGEMENT ACCOUNTING, SC

ISBN:9781904298731

The primary focus of the second edition of this highly successful book is not on management account...

STRATEGIC MANAGEMENT ACCOUNTING SC


The Power of Strategic Thinking

ISBN:9780071357777

Here's a startling concept for anyone who knows anything about business: "For successful compa...

The Power of Strategic Thinking


Strategic Brand Communication Campaigns

ISBN:9780844229522

In the marketplace of the 21st century, the critical form of customer communication will be broader...

Strategic Brand Communication Campaigns


The Strategic Partnering Handbook, 4e

ISBN:9780074713266

The Strategic Partnering Handbookis an internationally renowned how-to guide for creating successfu...

The Strategic Partnering Handbook 4 e


OPTIMIZE YOUR LIFE: THE ONE-PAGE STRATEGIC PLANNER

ISBN:9780070599635

At last, the power of organizational Strategic Planning has been adapted and simplified for persona...

OPTIMIZE YOUR LIFE THE ONE PAGE STRATEGIC PLANNER


STRATEGIC RENAISSANCE

ISBN:9780814405512

This title looks at corporate strategy by joining the history of discoveries with rigors of scienti...

STRATEGIC RENAISSANCE


The Power of Strategic Costing

ISBN:9780814404867

This comprehensive, detailed book presents a powerful four-step strategy that shows managers how to...

The Power of Strategic Costing


Strategic Planning Made Easy

ISBN:9781932531367

In this book, entrepreneurs and students alike learn how to critically assess one’s markets and eva...

Strategic Planning Made Easy


Strategic Marketing Management

ISBN:9780071450935

Book Description THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw...

Strategic Marketing Management


The Art and Discipline of Strategic Leadership

ISBN:9780071441216

在线阅读本书 “You will come away from The Art and Discipline of Strategic Leadership bette...

The Art and Discipline of Strategic Leadership


The Art of Investing and Strategic Portfolio Management

ISBN:9780071440059

With Teach Yourself it's possible for virtually anyone to learn and experience the languages of the...

The Art of Investing and Strategic Portfolio Management


IMPLEMENTING STRATEGIC CHANGE

ISBN:9780070585591

Today, many organizations are grappling with change management and the need for improving performan...

IMPLEMENTING STRATEGIC CHANGE


Strategic Business Partner

ISBN:9781576752838

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Strategic Business Partner


The Strategic Partnering Pocketbook

ISBN:9780074714034

Includes cartoon/illustrations to explain principles, concepts and practices, simplified text (dot ...

The Strategic Partnering Pocketbook


Strategic Debate 5th

ISBN:9780844253022

"Strategic Debate" is designed for beginning through intermediate debaters. The text engages studen...

Strategic Debate 5 th


STRATEGIC DATABASE MARKETING

ISBN:9780071457507

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STRATEGIC DATABASE MARKETING


IMPLEMENTING STRATEGIC CHANGE

ISBN:9780071452267

This book provides a discussion on major topics impacting an organization that is grappling with th...

IMPLEMENTING STRATEGIC CHANGE


Strategic Solutions for Business&Economics

ISBN:9780073019918

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Strategic Solutions for Business Economics


STRATEGIC INSIGHTS

ISBN:9781555715052

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STRATEGIC INSIGHTS


STRATEGIC PERSPECTIVES ON KNOWLEDGE, COM

ISBN:9781583760574

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STRATEGIC PERSPECTIVES ON KNOWLEDGE COM


FAMILY BUSINESS: THE STRATEGIC PATH

ISBN:9780070588455

Family business are a powerful force in the global economy, are blessed with a number of virtues th...

FAMILY BUSINESS THE STRATEGIC PATH


The New Strategic Thinking

ISBN:9780071462242

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid...

The New Strategic Thinking


ROADMAP to STRATEGIC HR

ISBN:9780814408674

Foreword by Dave Ulrich For all the theories and talk about making human resources a strategic com...

ROADMAP to STRATEGIC HR


Ten Rules for Strategic Innovators

ISBN:9781591397588

Book Description Building a New Business within a Profitable Old One Even wor...

Ten Rules for Strategic Innovators


Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program

ISBN:9780071351829

Strategic Database Marketing is the only resource to explain database marketing from the customer's...

Strategic Database Marketing The Masterplan for Starting and Managing a Profitable Customer Based Marketing Program


The Art and Discipline of Strategic Leadership

ISBN:9780071410663

本书提供了一种富有启迪的、完整的、经过检验的战略方法,它将帮助你有效地应对困难与挑战,促进管理者、战略团队以及未来的企业领导者提高企业的战略绩效,实现更高的、自我更新的战略效果,在竞争中占居上风。 ...

The Art and Discipline of Strategic Leadership


Successful Mergers, Acquisitions and Strategic Alliances

ISBN:9780077098759

Irene Rodgers, Charles Gancel, and Marc Raynauld Successful Mergers, Acquisitions, and Strategic Al...

Successful Mergers Acquisitions and Strategic Alliances


STRATEGIC STAFFING

ISBN:9780814407288

Many organizations understand the benefits of a longer-term approach to staffing: reduced turnover ...

STRATEGIC STAFFING


REAL TIME STRATEGIC CHANGE

ISBN:9781583760475

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REAL TIME STRATEGIC CHANGE


STRATEGIC FORUM

ISBN:9781583760369

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STRATEGIC FORUM


STRATEGIC PARTNERING HDBK 3E

ISBN:9780074708798

自从1995年8月第一版、1998年第二版、2000年的第三版《共赢》出版以来,伙伴关系和联盟战略已被作为相互协作的一种模式和实践指南,被世界各地的企业成功应用了。人们对战 略伙伴关系和联盟的兴趣从...

STRATEGIC PARTNERING HDBK 3 E


STRATEGIC MANAGEMENT ACCOUNTING, HC

ISBN:9781904298724

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STRATEGIC MANAGEMENT ACCOUNTING HC


STRATEGIC management

ISBN:9780324227130

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STRATEGIC management


Strategic Management

ISBN:9780131276758

Book Description For undergraduate and postgraduate courses in Strategic Management. ...

Strategic Management


Strategic Market Management (Strategic Market Managment)

ISBN:9780471484264

Unquestionably the most comprehensive treatment available on the subject. I found this book unique...

Strategic Market Management Strategic Market Managment


Strategic Corporate Social Responsibility

ISBN:9781412913737

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty ...

Strategic Corporate Social Responsibility