Building Data Mining Applications for CRM


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Building Data Mining Applications for CRM

ISBN: 9780071344449

作者: Alex Berson/Stephen Smith/Kurt Thearling

出版社: McGraw-Hill Companies

出版年: 1999-12-22

定价: USD 53.95

装帧: Paperback

内容简介


How data mining delivers a powerful competitive advantage!~~Are you fully harnessing the power of information to support~management and marketing decisions? You will, with this one-stop guide to choos