Strategic Brand Management BUILDING,MEASURING,AND MANAGING BRAND EQUITY

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Strategic Brand Management BUILDING,MEASURING,AND MANAGING BRAND EQUITY

ISBN: 9780131105836

出版社: 不明供货商

出版年: 2004-10-01

页数: 788

定价: 240.0

内容简介

关键词：Strategic Brand Management BUILDING MEASURING AND MANAGING BRAND EQUITY
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