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Principles of Advertising & IMC w/ AdSim CD-ROM


PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of adver...

PrinciplesofAdvertisingIMCwAdSimCDROM


ADVERTISING AND PROMOTION An Integrated Marketing Communications Perspective Sixth Edition

ISBN:9780071216784

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ADVERTISING AND PROMOTION An Integrated Marketing Communications Perspective Sixth Edition


Creative Strategy in Advertising

ISBN:9780534557836

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Creative Strategy in Advertising


GRAPHIS ADVERTISING 2004

ISBN:9781931241342

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GRAPHIS ADVERTISING 2004


Clueless in Advertising

ISBN:9780130083784

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Clueless in Advertising


10TH TIMES ASIA-PACIFIC ADVERTISING AWARDS ANNUAL

ISBN:9789578659797

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10 TH TIMES ASIA PACIFIC ADVERTISING AWARDS ANNUAL


Creative Advertising

ISBN:9780500510742

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Creative Advertising


Christmas Advertising,Marketing & Display

ISBN:9781584710622

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Christmas Advertising Marketing Display


Careers in Advertising

ISBN:9780071430494

This title provides expert guidance on exploring and choosing the perfect job for you. Business com...

Careers in Advertising


The Art of Writing Advertising

ISBN:9780071410939

40年以前,广告界5位卓越的文案作者——威廉·伯恩巴克(William Bernbach)、李奥·贝纳(Leo Burnett)、乔治·葛瑞宾(George Gribbin)、大卫·奥格威(Davi...

The Art of Writing Advertising


The Future of Advertising

ISBN:9780071403153

Advertising Age is the world's most widely read resource for advertising industry news, information...

The Future of Advertising


Advertising Without an Agency

ISBN:9781555715533

The desire to be your own boss has never been greater...in fact; some statistics suggests that near...

Advertising Without an Agency


Advertising Media A-to-Z

ISBN:9780071422147

This is the advertising practitioner's one-stop resource to essential media terms, concepts, strate...

Advertising Media A to Z


Advertising Media Planning

ISBN:9780844215631

Discussions of media planning as the 'noncreative' side of advertising miss the boat entirely. A su...

Advertising Media Planning


FCB ULKA: BRAND BUILDING ADVERTISING

ISBN:9780074633380

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FCB ULKA BRAND BUILDING ADVERTISING


Advertising

ISBN:9780077094584

This is a revised edition of a comprehensive, practical and contemporary introduction to the core c...

Advertising


The Future of Advertising

ISBN:9780071462150

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate ...

The Future of Advertising


Resumes for Advertising Careers

ISBN:9780071405928

What better way to impress potential employers in the field of advertising than to sell yourself wi...

Resumes for Advertising Careers


Advertising Age Handbook Of Advertising

ISBN:9780844224480

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Advertising Age Handbook Of Advertising


The Golden Age of Advertising

ISBN:9783822848012

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The Golden Age of Advertising


Confessions of an Advertising Man

ISBN:9781904915010

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Confessions of an Advertising Man


Google Advertising Tools

ISBN:9780596101084

在线阅读本书 When it comes to advertising on the web, you just can't argue with the numbers....

Google Advertising Tools


Ogilvy on Advertising

ISBN:9780394729039

A candid and indispensable primer on all aspects of advertising from the man Time has called "the m...

Ogilvy on Advertising


Advertising and Promotion

ISBN:9780072866148

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Be...

Advertising and Promotion


The Principles of Advertising and Imc

ISBN:9780072956153

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The Principles of Advertising and Imc


Principles of Advertising

ISBN:9780789006158

Discover a textbook that provides undergraduate or graduate students with a general introduction to...

Principles of Advertising


Advertising Now. Print

ISBN:9783822840276

Ideas that sell: today’s most effective and original ads... The world’s shar...

Advertising Now Print


Kleppner's Advertising Procedure (16th Edition)

ISBN:9780131404120

Covering the entire field of advertising with special emphasis on IMC and new technolo...

Kleppner s Advertising Procedure 16 th Edition


Advertising and the Mind of the Consumer

ISBN:9781865082318

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Advertising and the Mind of the Consumer


Advertising and Promotion

ISBN:9780073101262

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Advertising and Promotion


Cutting Edge Advertising

ISBN:9780130128973

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Cutting Edge Advertising


Advertising and the Market Process

ISBN:9780936488202

Counters traditional views among critics by arguing that advertising is essential to the economic p...

Advertising and the Market Process


The Creation of Meaning in Advertising

ISBN:9789051702385

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The Creation of Meaning in Advertising


Thirtieth Annual of Advertising Art in Japan (Adc Tokyo Art Director's Club Annual)

ISBN:9784568530865

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Thirtieth Annual of Advertising Art in Japan Adc Tokyo Art Director s Club Annual


Radio Advertising

ISBN:9780844231181

With [Bob Schulberg's] death, radio lost a brilliant advocate and a good friend. Fortunately, Bob's...

Radio Advertising


Effective Advertising

ISBN:9780761922537

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Priz...

Effective Advertising


Guerrilla Advertising

ISBN:9781856694704

The advertising industry is in a state of flux. In an age where we can choose what media we consume...

Guerrilla Advertising


Diversity in Advertising

ISBN:9780805847949

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the ...

Diversity in Advertising


Truth, Lies, and Advertising

ISBN:9780471189626

在线阅读本书 Judging by all the press it's received lately, account planning must be the bigge...

Truth Lies and Advertising


The Golden Age of Advertising - The 70s

ISBN:9783822850817

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The Golden Age of Advertising The 70 s


Advertising Management (5th Edition)

ISBN:9780133057157

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Advertising Management 5 th Edition


Advertising by Charities

ISBN:9780907164197

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Advertising by Charities


In Defense of Advertising

ISBN:9780978780302

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the eco...

In Defense of Advertising


Banner- Advertising. Klickraten als M?glichkeit einer Mediaselektion im Internet?

ISBN:9783824406456

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Banner Advertising Klickraten als M ? glichkeit einer Mediaselektion im Internet


Advertising Today

ISBN:9780714839233

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Advertising Today


ADVERTISING NOW.ONLINE

ISBN:9783822849569

Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN’s advert...

ADVERTISING NOW ONLINE


22 Irrefutable Laws of Advertising

ISBN:9780470821862

在线阅读本书 Book Description This is a guide through the uncertain future of advertising...

22 Irrefutable Laws of Advertising


Advertising For Dummies

ISBN:9780470045831

在线阅读本书 So, you need to create an advertising campaign that brings in more customers, a...

Advertising For Dummies


Advertising Ethics (Basic Ethics in Action)

ISBN:9780130941213

. This book focuses on an applied philosophical analysis of the nature of advertising in general an...

Advertising Ethics Basic Ethics in Action


Advertising Principles

ISBN:9780844229904

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Advertising Principles