Gale Encyclopedia of E-Commerce

ISBN: 9780787656607

出版社: Gale Group

页数: 1000

定价: $ 462.45

装帧: HRD

内容简介

The most comprehensive resource of its kind, the "Gale Encyclopedia of E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. The "Gale Encyclopedia of E-Commerce presents invaluable answers to common questions about Web site development, financing, advertising and more. The set features 470 essays covering topics and terms, profiles of dozens of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce. Additional features include an introductory essay; a timeline of e-commerce developments; a master bibliography; and more.