Competitive Advantage
Competitive Advantage
ISBN: 9787301077740
作者: 马浩
出版社: 北京大学出版社
出版年: 2004-9
页数: 316
定价: 30.00元
装帧: 平装(无盘)
内容简介
This book is an integrative account of the nature and causes of competitive advan-tage based on solid scholarly research in mainstream Strategic Management and relat-ed academic fields,illustrated with extensive contemporary business examples.It is
intended to assist general managers in their strategizing for sustainable competiti-ve advantage and persistent superior performance.
This book can also be used as an MBA or EMBA text in Strategic Management and as
source materials for executive training programs ans consulting practice.
关键词：Competitive Advantage