Licensing Best Practices
Licensing Best Practices
副标题: Strategic Issues And Contemporary Realitiesruit Trees Of Central Asia
ISBN: 9780471219521
出版社: John Wiley & Sons Inc
出版年: 2002-6
页数: 528
定价: 1158.00 元
装帧: HRD
内容简介
A definitive resource for professionals in licensing and technology management
In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in–depth discussion of a broad range of important topics in the field of licensing, including:
? Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
? Technology valuation
? Technology management consulting
? Licensing agreements and strategic partnerships
? The expansion of the licensing profession
? Patent procedures and protection in Europe
? Trade secrets law and intellectual property assets
? Issues in copyright, software, and Web sites
? Trademarks, trade names, and trade dress
? Licensing in the biotechnology industry
? Pharmaceutical licensing
? University licensing trends
? Technology rights that are financial assets and instruments
? IC–based corporate carve–outs
? Licensing and litigation
? ADR