Creating the Breakthrough Portfolio

ISBN: 9781401858971

³ö°æÉç: Thomson Learning

³ö°æÄê: 2006-9

Ò³Êý: 256

¶¨¼Û: 716.00Ôª

×°Ö¡: Pap

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In today?s competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer?s portfolio. Drawing on the author?s extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their work-and leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own ?brand? or ?image,? with practical suggestions for translating that personal vision into a cohesive ?marketing program? that gets results.