Sell What You Sow!
Sell What You Sow!
ISBN: 9780963281401
出版社: Independent Pub Group
出版年: 1994-1
页数: 304
定价: $ 32.71
装帧: Pap
内容简介
The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.