Hey, Whipple, Squeeze This

副标题: A Guide to Creating Great Advertising

ISBN: 9780470190739

出版社: Wiley

出版年: 2008-2-8

页数: 352

定价: USD 19.95

装帧: Paperback

内容简介

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.