Marketing in a Nutshell
Marketing in a Nutshell
副标题: Key concepts for non-specialists
ISBN: 9780750681339
出版社: Butterworth-Heinemann
出版年: 2007-03-08
页数: 320
定价: USD 32.95
装帧: Paperback
内容简介
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.
*Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice
*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques
*Credible and expert marketing insights from leading marketing consultants especially for non-specialists