Killer Web Content
Killer Web Content
副标题: Make the Sale, Deliver the Service, Build the Brand
ISBN: 9780713677041
出版社: A & C Black, Ltd.
出版年: 2006
页数: 224
定价: USD 24.95
装帧: Paperback
内容简介
"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov
Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.
Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content.