The Content Analysis Guidebook
The Content Analysis Guidebook
ISBN: 9780761919780
出版社: Sage Publications, Inc
出版年: 2001-12-15
页数: 320
定价: USD 82.00
装帧: Paperback
内容简介
Book Description
"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."
-Marshall Scott Poole, University of Illinois, Urbana-Champaign
"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis."
-William Evans, Georgia State University
Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.
The Content Analysis Guidebook provides readers with:
* Numerous examples from across the social sciences
* Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
* Pedagogical tools in an easy to understand format
Book Info
Content analysis is one of the most important but complex research methodologies in the social sciences. Author provides an accessible core text for upper-level graduates and graduate students across the social sciences. This text unravels the complicated aspects of content analysis. Softcover. Hardcover available.
作者简介
About the Author
Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.