Think Two Products Ahead
Think Two Products Ahead
ISBN: 9780470055762
出版社: John Wiley & Sons Inc
出版年: 2007-1
页数: 242
定价: 159.00元
装帧: HRD
内容简介
This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.