动机营销
动机营销
ISBN: 9780470116357
出版社: John Wiley & Sons Inc
出版年: 2007-5
页数: 198
定价: 226.00元
装帧: HRD
内容简介
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Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our ′thing′? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That′s what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer."
—From the Foreword by bestselling author Dan S. Kennedy