周末MBA傻瓜书 Weekend MBA for Dummies
周末MBA傻瓜书 Weekend MBA for Dummies
ISBN: 9780470060971
出版社: John Wiley & Sons
出版年: 2007-04-13
页数: 768
定价: 235.00元
装帧: Paperback
内容简介
Packed with info on today′s hottest business trends
Boost your management skills and put yourself on the fast track to success
A graduate MBA programme gives you the business expertise you need for success. But what if you don′t have the time or money to take a full MBA course? That′s where this friendly guide comes in. Packed with UK and global examples of best practice in finance, marketing, entrepreneurship, e–commerce, and other business school topics, it′s just what you need to turbocharge your career.
? Motivate employees and build great teams
?Understand financial fundamentals
?Create effective marketing plans
?Come out ahead in negotiations
?Make the Internet work for you