The Unofficial Guide to Marketing Your Small Business
The Unofficial Guide to Marketing Your Small Business
ISBN: 9780471799078
出版社: John Wiley & Sons Inc
出版年: 2006-10
页数: 312
定价: 137.00元
装帧: Pap
内容简介
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From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low–budget, high–impact marketing techniques that produce near–immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing.
Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0–7645–7285–7), from Wiley.