Apples, Insights and Mad Inventors

¸±±êÌâ: An Entertaining Analysis of Modern Marketing

ISBN: 9780470029152

³ö°æÉç: John Wiley & Sons Inc

³ö°æÄê: 2006-3

Ò³Êý: 164

¶¨¼Û: 217.00Ôª

×°Ö¡: HRD

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Apples, Insights and Mad Inventors is a collection of timeless, thought¨Cprovoking observations on a range of marketing issues from one of the industry¡¯s best¨Cknown names ¨C Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.