In Defense of Advertising

¸±±êÌâ: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

ISBN: 9780978780302

³ö°æÉç: TLJ Books

³ö°æÄê: 2007-01-02

Ò³Êý: 204

¶¨¼Û: USD 16.95

×°Ö¡: Paperback

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"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo-sophic and economic world view. Only an alter-native world view can refute the charges and put forth a positive moral evaluation of advertising?s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."