Entrepreneurship as Strategy
Entrepreneurship as Strategy
副标题: Competing on the Entrepreneurial Edge (Entrepreneurship & the Management of Growing Enterprises)
ISBN: 9780761915805
出版社: Sage Publications, Inc
出版年: 2000-04-26
页数: 168
定价: USD 47.95
装帧: Paperback
内容简介
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.
This volume reviews the existing literature in the area of entrepreneurship strategy and includes chapters by six distinguished strategic management scholars: Kathleen M. Eisenhardt, Michael A. Hitt, Jay Barney, Raffi Amit, Grant Miles, and Arnold Cooper.