Beyond Branding
Beyond Branding
副标题: How the New Values of Transparency and Integrity Are Changing the World of Brands
ISBN: 9780749441159
出版社: Kogan Page
出版年: 2004-01-01
页数: 236
定价: USD 39.95
装帧: Hardcover
内容简介
"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands." --- Marketing