Marketing Across Cultures (Culture for Business Series)

ISBN: 9781841124711

³ö°æÉç: Capstone

³ö°æÄê: 2004-11-05

Ò³Êý: 353

¶¨¼Û: USD 19.95

×°Ö¡: Paperback

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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.