Marketing Research
Marketing Research
ISBN: 9780324225099
作者: Dawn Iacobucci
出版社: Cengage Learning
出版年: 2004-11-30
页数: 1006
定价: 740.00元
装帧: Paperback
内容简介
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.