Leveraging Japan
Leveraging Japan
副标题: Marketing to the New Asia
ISBN: 9780787946630
出版社: Jossey-Bass
出版年: 1999-12
页数: 328
定价: USD 39.95
装帧: Hardcover
内容简介
Japan is reeling from the blow of Asia's economic crises, but nobody is writing her off. She remains the second largest market in the world and is the gateway for Western business moving into other Asian markets. Western companies will continue to stake and build their presence in Japan for three reasons: Japan's shift from a manufacturing to a consumer-driven economy creates unprecedented marketing opportunities; Japanese companies are among Asia's most significant players; and Japan gives insights into the evolution of emerging Asian markets.
关键词:Leveraging Japan