Competitive Intelligence For The Competitive Edge

ISBN: 9780844202938

×÷Õß: Dutka

³ö°æÉç: McGraw-Hill

³ö°æÄê: 1999-01-01

¶¨¼Û: 339.6

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Written from a practitioner£§s perspective, this book explains how to integrate a company£§s operations--particularly marketing, advertising, and strategic planning--with the latest competitive intellig