The Weather Channel
The Weather Channel
副标题: The Improbable Rise of a Media Phenomenon
ISBN: 9781578515592
作者: Frank Batten/Jeffrey L·Cruikshank
出版社: Harvard Business Press
出版年: 2002-05-02
页数: 276
定价: USD 29.95
装帧: Hardcover
内容简介
1982, Frank Batten flipped a switch and began what he called "a weather forecast that will never end." There＇s probably no better emblem of niche media than the Weather Channel and its super-specializ