Markets of One

副标题: Creating Customer-Unique Value through Mass Customization

ISBN: 9781578512386

作者: GILMORE

出版社: Harvard Business Press

出版年: 2000-02

页数: 210

定价: USD 29.95

装帧: Hardcover

内容简介

What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it＇s wh