The Infinite Asset
The Infinite Asset
副标题: Managing Brands to Build New Value
ISBN: 9781578512492
作者: Sam Hill/Chris Lederer/Kevin Lane Keller
出版社: Harvard Business Press
出版年: 2001-09-15
页数: 240
定价: USD 27.50
装帧: Hardcover
内容简介
Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald＇s and Disney partner on promotional giveaways, Subaru markets an L