Preparing the Marketing Plan

ISBN: 9780658001345

作者: David Parmerlee

出版社: NTC/Contemporary Publishing Company

出版年: 2000-11-01

页数: 223

定价: 212.1

装帧: Paperback

内容简介

Developed as part of the American Marketing Assocation Toolbox series, Preparing the Marketing Plan shows readers how to develop a marketing plan that gets results and improves the bottom line.