FIRING UP THE CUSTOMER

ISBN: 9780071400176

×÷Õß: HOFFBERG

³ö°æÉç: McGraw-Hill Trade

³ö°æÄê: 2003-12-01

¶¨¼Û: 254.6

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Firing Up the Customer is different from other limited-viewpoint business strategy books. It examines the entire customer experience from products and channels to communications, markets, and in-house