The Successful Marketing Plan


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The Successful Marketing Plan

ISBN: 9780071395212

作者: Roman G Hiebing\Scott W Cooper

出版社: McGraw-Hill Trade

出版年: 2003-06-01

页数: 544

定价: 339.6

装帧: Pap

内容简介


This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues