The Successful Marketing Plan
The Successful Marketing Plan
ISBN: 9780071395212
作者: Roman G Hiebing\Scott W Cooper
出版社: McGraw-Hill Trade
出版年: 2003-06-01
页数: 544
定价: 339.6
装帧: Pap
内容简介
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues