The Future of Advertising


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The Future of Advertising

副标题: New Media, New Clients, New Consumers in the Post-Television Age

ISBN: 9780071462150

作者: Joe Cappo

出版社: McGraw-Hill

出版年: 2005-10-10

页数: 256

定价: USD 16.95

装帧: Paperback

内容简介


Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

关键词:The Future of Advertising