The Future of Advertising
The Future of Advertising
副标题: New Media, New Clients, New Consumers in the Post-Television Age
ISBN: 9780071462150
作者: Joe Cappo
出版社: McGraw-Hill
出版年: 2005-10-10
页数: 256
定价: USD 16.95
装帧: Paperback
内容简介
Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.