Communicating Globally
Communicating Globally
ISBN: 9780844225227
作者: SCHULTZ
出版社: McGraw-Hill
出版年: 2000-05-01
定价: 339.6
内容简介
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and lev