Cracking the Corporate Code

ISBN: 9780814407714

×÷Õß: Cobbs

³ö°æÉç: AMACOM

³ö°æÄê: 2003-4

Ò³Êý: 304

¶¨¼Û: $ 28.19

×°Ö¡: HRD

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Foreword by Steve Reinemund, CEO, PepsiCo Despite decades of social progress and legal reform, minorities still face obstacles on the path to success, both internal and external, from cultural insensitivity to outright prejudice, from isolation to over-scrutiny. Cracking the Corporate Code looks at the factors that have framed the careers of 32 African-American executives, whose accomplishments have made valuable contributions to the success of organizations ranging from Pepsi, Kraft, GE, Merrill Lynch, and Miller Brewing to Prudential, Sears, Verizon, American Express, Chrysler, and BP. These men and women, in wide-ranging interviews, discuss what motivated them, recount sources of support and conflict, and reveal the strategies they developed to acquire and use power and to achieve undisputed corporate results. The authors have analyzed the experiences selectively, resulting in a book that is both an inspiration and a call to action. Cracking the Corporate Code is an eye-opening and practical guide for anyone who seeks to blend professional, personal, and cultural identities into an individual formula for success.