Franchising and Licensing
Franchising and Licensing
ISBN: 9780814472224
作者: Andrew J·Sherman
出版社: AMACOM
出版年: 2004-1
页数: 436
定价: $ 50.85
装帧: HRD
内容简介
Fully revised, completely updated, and still the definitive guide to these great business strategies. For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: