Compassionate Capitalism
Compassionate Capitalism
副标题: How Corporations Can Make Doing Good an Integral Part of Doing Well
ISBN: 9781564147141
作者: Marc Benioff/Karen Southwick
出版社: Career Press
出版年: 2004-1
页数: 224
定价: USD 15.99
装帧: Paperback
内容简介
What if every corporation in the world devoted one percent of its revenues, one percent of its employee's time, and one percent of its stock to the communities it serves? what would happen? It would change the world. The one Percent Solutionsuggests that such a radical change is possible, and lays out the blueprint to do so. Corporate philanthropic foundations pour 30 billion into their endeavors each year in the U.S. alone. Many of these efforts occur in isolation with little or no relationship to the communities in which they operate, the people they employ, or their corporate missions. In addition, corporate giving initiatives are often the first items slashed when times get tough. The One percent Solutionproposes a radically new model in which companies leverage all of their assets--including employees, quality, products, and relationships--in order to provide real value to the communities in which they operate, whether they are around the corner or around the world. This provocative book challenges corporations of every shape and size to accept the responsibility of integrating philanthropy into the core of their business from the very beginning of their existence...and it lays out a plan for how this can be accomplished. Case studies look at how both large and small companies, including IBM, Hasbro, and Benioff's own salesforce.com have structured their philanthropy programs for maximum effective-ness and true integration. The One percent Solutionshows what works and what doesn't. It is the essential guide for everyone, from the newly minted entrepreneur to the Fortune 500 CEO who wants to ensure that doing business goes hand in hand with doing good.