A Very Short, Fairly Interesting and Reasonably Cheap Book About International Business

副标题: Very Short, Fairly Interesting and Reasonably Cheap Book about International Business

ISBN: 9781412947626

出版年: 2008-9

页数: 186

定价: $ 114.13

内容简介

This title is selected as an Outstanding Academic Title by "Choice" Magazine, January 2010. With the ultimate question of why studying the world of International Business is important to you as an individual, the authors present an astute, conversational and stimulating exploration of contemporary International Business. With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture, this short book looks at a very big and interesting field with humour and insightfulness.