Exploiting Chaos

ISBN: 9781592405077

出版年: 2009-9

页数: 272

定价: $ 20.00

内容简介

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.

Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.