Crafting & Executing Strategy
Crafting & Executing Strategy
副标题: Text and Readings
ISBN: 9780077247690
出版社: McGraw-Hill/Irwin
出版年: 2009-1-26
页数: 656
定价: $ 173.46
装帧: Paperback
内容简介
Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 17e" presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. An attractive collection of 20 readings that amplify important topics in managing a company's strategy-making, strategy-executing process is included in this "Text and Readings" version to provide students with a taste of the literature of strategic management before tackling cases or simulation projects.