The Father of Spin
The Father of Spin
副标题: Edward L. Bernays and The Birth of Public Relations
ISBN: 9780805067897
作者: Larry Tye
出版社: Owl Books
出版年: 2002-09-01
页数: 304
定价: USD 16.00
装帧: Paperback
内容简介
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.