Becoming a Better Value Creator

副标题: How to Improve the Company's Bottom Line--and Your Own

ISBN: 9780470462096

出版年: 2008-11

页数: 274

定价: 217.00元

内容简介

Why do some companies perform beyond expectation year after year while others start out strong but quickly fizzle? The answer lies in their ability to create long-term value. In this book, a leading professor at the top-ranked University of Michigan Business School presents five keys to creating value by incorporating the efforts of marketing, manufacturing, human resources, and finance in a strategy for continuing bottom-line success. His fresh look at what makes companies work shows managers how they can identify the factors that create value and use them to benefit their organizations and their own careers.