KEY CONCEPTS IN INTERNATIONAL BUSINESS

ISBN: 9781403915344

³ö°æÉç: 7-09999

³ö°æÄê: 2004-3

Ò³Êý: 256

¶¨¼Û: 115.0

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"Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.