Crafting & Executing Strategy
Crafting & Executing Strategy
副标题: The Quest for Competitive Advantage: Concepts and Cases
ISBN: 9780073530420
出版社: McGraw-Hill/Irwin
出版年: 2009-3-9
页数: 1184
定价: $ 252.84
装帧: Hardcover
内容简介
Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 17e" presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, "Crafting and Executing Strategy, 17e" provides an unparalleled case line up. This title includes following features: 22 of the 26 cases are brand new or extensively updated for this edition; the selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about; many cases involve high-profile companies; and, there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.