Lexus

ISBN: 9780470821107

³ö°æÉç: JohnWileyandSonsLtd

³ö°æÄê: 2004-9

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This title offers a fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25 per cent share of the luxury car market in the space of only ten years.