DOING BUSINESS IN CHINA

副标题: The Sun Tzu Way

ISBN: 9780804835312

作者: Laurence J·Brahm

出版社: Tuttle Publishing

出版年: 2004-5

页数: 160

定价: 230.0

装帧: Paperback

内容简介

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"Strike hard, retreat, seize a position, reject compromise, and strike again."

These are common negotiating tactics in a country with a long history of strategic philosophy. Drawing from the lessons of China's ancient military classic, Sun Tzu's The Art of War , Laurence J. Brahm applies these strategies to the foibles and successes of foreign and Chinese negotiators in China struggling to bridge cultural gaps in the process of closing deals. This revealing and humorous book offers a collection of real-life "war stories" and untold truths about hard knocks at the negotiating table. It is essential reading for business executives planning their business strategies for entering the Chinese market, and for mastering the art of negotiating.