OBD

副标题: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

ISBN: 9781586487041

出版社: PublicAffairs

出版年: 2009-6

页数: 230

定价: 121.51元

装帧: Paperback

内容简介

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making , has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.