Life-styled marketing: How to position products for premium profits

ISBN: 9780814455678

¶¨¼Û: 72.00

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tue l)ase of\" its l)usin~+ss??? n~ xx prodlwt d~ vuh>pnwnt ~tlmost
alxvavs st+~+ms to l+t+ th~+ h ust of thr~???t+ evi]~. It is a ~>od
ch ul m~>t+e fitmiliar tb.-tn l+r~uwhin~ oilt into totally new
[+usint sses. And most of tlw tim~ it is fitmtwiullv??? l~+~ully???
and or~aniz+ttiona Iv h_???ss li>rmidul>h??? titan m~+r~~w ~tud ~t~ -
implicit in the iutro(luctioll of nt w l)ro(hwts m~d st+rx i~ cs.
It has l)~+c.om~+ som~+thinz of+ :t Zum~+ to Sl)~+culat<+ on thc+
ntte uf n(+ ~v product [itihu+u at fi+~???urt s r~tnzin~??? unvvcl1(+r(+
ti om 90 p~+rcetlt dowuxvar~l+ dup~ ndin~ on tht+ ch+wqoper s
definition of\"new+ product???+~ :rod \"titihu e.\"??? Bllt persist-
cut itlqttir) makes it seenl ~:It+at that somewh~re l)etween
tto~h~ced ov~w the past [ix~ vc ars huv~ udtnitt~+dlv titiled to
muut ttwir devulol)t???rs\" ob.it+ctiv~ s??? ttow many other in-
nuvative 1)roduct or service??? con~???t???i)ts full in the crt atiw~ or
twahuttive starts-or nt ver makt\" it out of t~ st murketin???~--
is unktiowal>h?????? In most ot tht???s~+ c;ts~ s ~f titilure??? tlw mujor
r~ ason ac knowh d~ud l>v tht ir dt???vt???lol)~???rs is virtttullv tht
sutne: i~+adcquatc apI. ai???sal ~![\" flu mmkct??? which has I)rt-