Projecting a Positive Image Through Public Relations: Including a Communication Audit for School Media Centers

ISBN: 9780838932193

¶¨¼Û: 18.00

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Who Are School Media
Specialists?
WhScl~I media specialists may themselves supply a ready answer
[~ut what ???)i other people??? such as teachers??? administrators??? sru
dents??? parents??? and ~axpavcrs? Can tlley accurately define the role
C~.:ll [CIS ~
T]~c rcspo]~scs ~)t tcacl~ers??? admiiiistrators??? stu~lents??? or parents
t~) these qucsti~)ns will und~ubtedlv wiry as a result of their pcr-
~{)nal cxpcricncc~??? kn~wlcdgc??? cxp(>suvc??? and iHi orH)ati~H). \"l hcir
rcsp~mscs will bc dir~:ctlv based upon their pers~i\" the sch~c???1 Inedia .~pccialist encountered in their scho~)l and. in
aclditioll. Llp()ll scc~)~ct hand inl\"urmatio~l it[)()Llt tllc mcctia center
Ycccivcd from th{)se who express ~)pinions about: it. Fur example.
Iml~lv. individuals perceive the mcctia specialist s role as (me of
pv??????xiclinM assistance and various educational resources: otllcrs >co
the incclm specialist 1~???)t as an inf ~rior to the teaching faculty ofa
sc]~???)ol??? but rather as a c()lleaguc in planning curricula and teaching
strategies. The 1ucdia spcci.list may be cnvisi~mcd as a superior
[)cing wit]l special expertise beyond that normally expected ot:
i~clividual~ in the education prot cssiol]??? others may view the
IHccli. specialist .:~ a powcr~ ul being wh~) must be c~ ~refullv and
{~msidcv~tch. appro~lchcd in order to receive essential help??? f{~vors???
:~ud lnstic insights.