The Best of Branding


请输入要查询的图书:

可以输入图书全称,关键词或ISBN号

The Best of Branding

副标题: Best Practices in Corporate Building

ISBN: 9780071403290

作者: James R·Gregory

出版社: McGraw-Hill

出版年: 2003-10-21

页数: 288

定价: USD 39.95

装帧: Hardcover

内容简介


In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index?. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.

In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.

关键词:The Best of Branding